The Role of Copywriters in Your Digital Marketing Strategy

Take a minute to think about your brand. No, really, go ahead and do it: close your eyes, take a breath, and think deeply about your brand. What’s the first thing that comes to mind? If you’re like most, it’s probably a big, bright mental image of your company logo. Logos are a wonderful part of a brand strategy. Some are so cherished that people are actually willing to get them permanently tattooed on their body (think Harley-Davidson, Apple, heck…some guy even had a [...]

2018-10-24T22:54:55+00:00October 24th, 2018|Branding, Entrepreneurship, Marketing, Websites|

Discover Lifestyle Fraser Valley – A Case Study

Discover Lifestyle was started with a single purpose: to help the everyone gain access to high quality, handcrafted products that are as good for your body as they are for the earth. Founded by a tenacious self-starter named Christina, it didn’t take long for the brand to come to life. Admirably, Christina did all the heavy lifting to start, sourcing her products, creating her social media pages, and building her brand’s website. And before long, Discover Lifestyle went from one woman’s vision to a [...]

2018-10-11T23:18:57+00:00October 6th, 2018|Branding, Case Studies, Marketing, Social|