November 8th, 2018
Delivering our absolute best to clients day-in and day-out requires us to have our fingers firmly planted on the pulse of the industry.
Not surprisingly, everyone here at Savage & Wiser is a voracious reader, always looking for information on the latest tools, trends and technologies we’ll need to understand in order to ensure our clients continue to thrive in this fast-changing climate.
Looking to share in some of these insights? Here are some of the most impactful and intriguing articles we found this week:
The anti-tracking feature embedded in the newest version of Apple’s Safari browser is causing pain among marketers, making it harder to calculate the return-on-investment for digital ads, industry experts say. The version, released 10 weeks ago, completely prevents tracking cookies from working in the open web.
The feature—blandly dubbed “Intelligent Tracking Prevention,” or “ITP 2″— is the second major iteration of its anti-tracking tool, which was first introduced last year. The update prevents marketers from targeting Safari users across the web. For example, someone who visits Nike’s website can’t be targeted elsewhere on the web, such as Google search or the New York Times website.
The same logic applies when someone abandons items in their shopping cart. Metrics and conversion rates, meanwhile, are likely to remain a mystery with Safari users…
When you’re launching a new business, it’s tempting to go straight to the fun stuff — the logo, the colors, the mood board. But, before going down the Pinterest rabbit hole, it’s important to establish the core purpose and belief system of your brand.
Indeed, studies show that companies with purpose grow twice as fast as those with a low sense of purpose. So, a beautifully designed visual brand identity without a clearly defined purpose is like an exquisitely wrapped present that’s … well, empty.
Despite this, a Gallup survey shows that only 41 percent of workers know what their company stands for and how it differs from competitor brands. That’s a problem. Because informed and engaged employees are often the front line ambassadors for a brand, this disconnect can lead to customer confusion or worse, indifference. The snazziest logo in the world can’t save the business that neglects the heart of its brand…
Once primarily used by early-stage startups, growth hacking is more than a Silicon Valley buzzword. The term refers to a set of tactics and strategies aimed at achieving massive growth on a slim budget — fast. A growth hacking mindset can be used not only to grow your business’ revenue or attract users to your app, it can also help you rapidly grow your audience on social media networks.
Of course, follower counts alone don’t tell the whole story — if they did, we could all just buy followers and call it a day. So we set out to find the very best, tried and true social media growth hacks for building an engaged audience relevant to your business and eager to hear what you have to say.
We turned to 9 people who would know better than anyone. These experienced marketers, writers, thought leaders, and social media pros have seen more than a few social media trends come and go. We asked them one key question:
“What’s the number one social media growth hack you’ve used to help grow your (or a client’s) following online?”…
Move over, millennials; Generation Z is taking center stage. Born between 1995 and 2012, Generation Z makes up one-fourth of the U.S. population, or nearly 73 million people. By 2020 (that’s less than 18 months away), Generation Z will account for 40% of all U.S. consumers. Are you ready to market to these important customers?
Generation Z: Unique and Powerful, a new report by MNI, has some useful insights into this up-and-coming generation. Here’s what you need to know…
